We’ve put a lot of effort into translating scientific intelligence into a proven B2B messaging framework that is both informative and converting. During a couple of workshops we’ve designed its Talent Intelligence into high converting landing pages. Additionally, the company has also taken a product-first approach to its go-to-market strategy, ensuring that its Talent Intelligence tools are designed with the needs of its customers in mind. This approach has resulted in the creation of product-first landing pages that are focused on delivering value to its customers and convert them even fester into a SaaS product.