unlocking the benefits of TOCO for SME and accountants - warming up audiences by converting content experiences

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how we've helped

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ui design
webflow
ux design
SEO

about the project

TOCO - a rapidly-growing Belgian startup - enables entrepreneurs and accountants to work seamlessly together within one platform. To enable their plans to grow, we’ve helped them create digital content experiences on every touchpoint possible.

realised by
addmore team

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rundown

we’ve launched a feature-rich website which converts audiences into trial sign-ups

We’ve designed, prototyped and developed a website experience that can keep up with the speed of launching new features in TOCO. Webflow enabled us to do so.

SaaS can be very difficult for some audiences to understand - that’s why we’ve build a step by step guidance flow to improve the onboarding experience. Translating the features of the app into expressive illustrations resulted in more trial sign-ups.

about the project

our service

robin waroquier = project manager

get to know us
we prefer coming in small over pitching big - in 2020 we helped TOCO launch a new micro website - resulting in a lasting digital marketing partnership

we’ve created impact in a matter of weeks

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01

design sprint

We brought the application to life in the new prototype of the frontend website - minimalistic screens are revamping the user experience.

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02

Prior to our collaboration, adapting their website to the speed at which new features were launched was quite a hassle.  Building a frontend marketing website where they can easily integrate new features into premade CMS templates was our goal. Webflow allowed us to realize it.

development sprint

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03

Since we’d built a converting website, we wanted to set up their onboarding flows in their Hubspot account, building a consistent content experience.

marketing automation sprint

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04

We’ve rolled out a content calendar which consistently adapts to their startup needs. How did we do this? By committing to a weekly content brainstorm with TOCO, we keep up to date with their development updates and releases.

social media management

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05

We’ve translated the benefits of using TOCO into humorous campaigns - we wanted to warm up leads by realizing content so that they feel attracted. See the examples below.

creative content sprint

our service

start your sprint
small teams are the new power houses. that’s what our clients feel when working with us. whether you’re a big corporation or small startup, we’re able to adapt to your ever changing needs.