// Clear messaging framework
// KPI’s and validated user tests
// ABM content and architecture
The workshops provide an opportunity to evaluate the current situation, identify and prioritize objectives, and develop solutions to meet those objectives.
Improving niche specific messaging with a set framework. We’ll start with interviewing own clients to learn from. Split the campaign into different ICP’s and persona’s, learn from their jobs to be one. We’ll build the organizational messaging foundations on top of that.
Today, our focus will be entirely dedicated to creating the content. Our designers and marketeers will take into account the feedback received during the initial check-in and will make a comprehensive initial content set for each persona.
After an updated set of content has been presented by marketeers, there will be an opportunity to offer feedback as needed. This approach guarantees that everyone has had a chance to voice their opinions and that all parties are aligned with the direction in which we are moving.
Dashboarding has been the foundation of data. Together me setup a custom campaign tracking dashboard within your CRM to learn form any touchpoint and A/B test. Your funnel is ready to build your pipeline. We will also evaluate potential next steps for our collaboration.
The addmore way of working is not something you will find at traditional agencies. We have not been shaped by agency experience and developed our own methodology. Every step of our process is optimized to reach practical, usable results in the shortest amount of time needed.
Great! Working in week-long sprints means that we can easily collaborate in parrallel with your agency.
Sprints are at the heart of the agile methodology: they are short-time-boxed periods of time when a dedicated team completes a set amount of work. They break down big-complex projects into manageable, bite-sized pieces. With sprints, teams can ship better products with minimum hassle.
We actually are both. Hybrid designers, developers and marketers compile our multidisciplinary team ready to start a sprint with. From creative concept to shippable and integrated digital experience.
If all decision makers are participating in our check-ins, we make sure everything is delivered and approved within a set time frame. We do need your active participation upfront to meet any desired outcomes. Of course sometimes things get stalled due to circumstances, but this is something we evaluate every Friday.
Every sprint comes with 16 ++ addmore tokens. This makes sure any after launch support will be availabe on any of your sprints.