Launching a SaaS product: 5 steps to get early fraction
You’ve built the product. You’re ready to launch. Now what?
Most founders freeze here. Do you hire a PR firm? Run ads? Spam LinkedIn? The truth: a launch is less about fireworks, more about getting the basics right.
Here are 5 steps to launch with clarity and traction.
1. Nail Your Positioning & Messaging
If you can’t explain what you are and why you matter in 30 seconds, you’re not ready to launch.
2. Build a Launch-Ready Website
Not a masterpiece. Just a sharp, credible site that communicates your story and drives action.
3. Define Your First Audience & Channel
Pick one ICP and one channel. Resist the urge to boil the ocean.
4. Run a Focused First Campaign
Drive traffic. Collect data. Don’t expect massive MQLs, expect signal.
5. Gather Feedback & Iterate Fast
Every launch is a test. Learn what lands, then double down.
Wrap-Up
A good launch isn’t about being everywhere. It’s about starting sharp, getting early traction, and compounding from there.
That’s what our Launch Lab delivers: story, site, and first campaign, end to end.
