Focused expansions that move one KPI, audience, or market forward.
Growth Labs are strategic product marketing projects and are modular by design. Sometimes they’re an extension of a Launch Lab (to scale momentum into new channels, verticals, or markets).
Other times they’re a standalone engagement for teams who already have their foundation in place but want to test us with a smaller, focused project.
What a project can look like
Monetization moves
Turn legacy users into upgraded plans, launch a freemium model → paid conversions, or boost adoption of new features.
Market expansion
Launch campaigns tailored to a new vertical, geography, or persona.
Category plays
Build “vs.” competitor pages, run thought-leadership series, or reframe your brand against legacy players.
Lifecycle growth
Redesign onboarding, launch win-back campaigns, or drive expansion motions for existing accounts.
Go-to-market kits
From event survival kits to partner GTM campaigns and deck overhauls.
Goal
Alignment
Segment /
Vertical Positioning
Website
Expansion
Targeted
Campaigns
Deliverables
Outcomes
for your team
Not just results but proof points (for customers and investors), validated messaging, and reusable assets.
When to use it
Choose your focus
Conversion & Revenue Growth
Market / Segment Expansion
Go-to-Market Plays
Sales Enablement
Retention & Lifecycle
Growth Lab engagements start at €7.5k.
Every Lab is different: some are quick, focused sprints, others are bigger multi-track programs. We’ll shape the scope around your priorities, timeline, and budget.
Think of it less like buying a package, more like building the right experiment together.
Frequently asked questions.
What is the difference between positioning, messaging, and value proposition?
Positioning is the strategy of influencing buyer perception and differentiating your brand from competitors. Messaging is a subset of positioning, focused on communicating with your target personas. A value proposition is a clear articulation of the overall benefits your product delivers to customers, both immediately and in the long run.
What industries or businesses benefit the most from Addmore’s services?
Addmore specializes in helping SaaS companies, startups, and scale-ups. Our tailored strategies are ideal for hyper-niche markets, lead-driven enterprises, and businesses facing growth challenges. We excel in translating complex products into user-friendly language that resonates with buyers.
How does Addmore's approach differ from traditional marketing agencies?
Our startup and SaaS experience makes Addmore a unique product marketing studio. Addmore takes an agile, iterative approach, tailoring strategies to your product’s unique needs. We dive deep into understanding your product, market, users and commit to understanding your product and unique business needs. This allows us to deliver faster results and adjust quickly to changes, ensuring your marketing stays relevant and effective. We strive to act as an extension of your internal team and refuse to be delayed by the scope of a project or deliverable and aim to go above and beyond for the success of your product.
What services does Addmore offer beyond product marketing?
In addition to product marketing, we specialize in website design and development, sales enablement (pitch decks, lead generation), product content (landing pages, ebooks, guides, product tours etc.), and go-to-market strategies. Our holistic approach ensures your product is positioned for success across all channels.
How does Addmore help with product positioning and messaging?
At Addmore, we develop a positioning framework that differentiates your brand from competitors, clearly communicating the unique value your product offers. We craft messaging tailored to your target personas, ensuring your audience understands why they need your product and how it solves their challenges.
What is product marketing, and why is it important for my business?
Product marketing connects the features of your product with the real needs and desires of your target audience. It ensures that your product is understood, valued, and used by the right buyers. This is crucial for articulating your value proposition and driving sustainable growth in a competitive market.