Your product launch,
end-to-end
The Launch Lab is for companies about to put a product into the world. It builds on your story and turns it into tangible assets: a website and first campaign that actually drive awareness. Think: foundation, brand, site, and first visitors, all within weeks.
Discovery
& Research
Positioning
& Messaging
Visual Branding
& Design
Website
Foundation
First
Campaign
Deliverables
Outcomes
for your team
When to use it
The focus
Website & Brand Foundation
First Campaign Execution
Launch Readiness
no boring sites, no generic campaigns.
Launch Lab engagements start at €25K.
It’s the fastest way to go from story → site → first campaign, with everything aligned under one roof.
Frequently asked questions.
What is the difference between positioning, messaging, and value proposition?
Positioning is the strategy of influencing buyer perception and differentiating your brand from competitors. Messaging is a subset of positioning, focused on communicating with your target personas. A value proposition is a clear articulation of the overall benefits your product delivers to customers, both immediately and in the long run.
What industries or businesses benefit the most from Addmore’s services?
Addmore specializes in helping SaaS companies, startups, and scale-ups. Our tailored strategies are ideal for hyper-niche markets, lead-driven enterprises, and businesses facing growth challenges. We excel in translating complex products into user-friendly language that resonates with buyers.
How does Addmore's approach differ from traditional marketing agencies?
Our startup and SaaS experience makes Addmore a unique product marketing studio. Addmore takes an agile, iterative approach, tailoring strategies to your product’s unique needs. We dive deep into understanding your product, market, users and commit to understanding your product and unique business needs. This allows us to deliver faster results and adjust quickly to changes, ensuring your marketing stays relevant and effective. We strive to act as an extension of your internal team and refuse to be delayed by the scope of a project or deliverable and aim to go above and beyond for the success of your product.
What services does Addmore offer beyond product marketing?
In addition to product marketing, we specialize in website design and development, sales enablement (pitch decks, lead generation), product content (landing pages, ebooks, guides, product tours etc.), and go-to-market strategies. Our holistic approach ensures your product is positioned for success across all channels.
How does Addmore help with product positioning and messaging?
At Addmore, we develop a positioning framework that differentiates your brand from competitors, clearly communicating the unique value your product offers. We craft messaging tailored to your target personas, ensuring your audience understands why they need your product and how it solves their challenges.
What is product marketing, and why is it important for my business?
Product marketing connects the features of your product with the real needs and desires of your target audience. It ensures that your product is understood, valued, and used by the right buyers. This is crucial for articulating your value proposition and driving sustainable growth in a competitive market.