Why Chad from sales should not write your homepage copy
Let me hold your hand while I tell you this: Chad from sales should not be writing homepage copy.
Love him, really! He’s been here six weeks. He closed one deal.
But now he thinks your homepage should say everything: all the features, all the personas, every word he said on a discovery call that one time someone actually listened.
Respectfully: no. 💅
The job of a homepage
Homepage copy is not a transcript of your pitch.
It’s not a sales deck with buttons.
Marketing copy has one job:
- Get the right person to stay long enough to give a sh*t.
- Make them think, “Okay, that’s cool.”
That’s it. Not to answer every objection. Not to summarize your roadmap. Not to squeeze in every edge case from the last ten sales calls.
Why founders mix it up
Founders often confuse sales clarity with marketing clarity. Sales has the luxury of a conversation—context, objections, real-time adjustment. Your homepage doesn’t. It has five seconds to hook the right visitor and keep them scrolling.
That’s why sales-led homepages often feel like a chaotic transcript: too much detail, not enough signal.
Respectfully, let Chad sell
I love Chad. He’s great on calls. But his homepage feedback sounds like it was written mid-demo.
Sales should sell. Marketing should craft the first impression that earns sales the chance to sell. If you let sales take over marketing, don’t be surprised when your homepage reads like a half-remembered Zoom call.
And if marketing ever gets revenge and writes cold calls? My opener will include the word “delulu”, end in “ok slay, Greg”, and close based on ✨vibes✨ alone.
The takeaway
Your homepage isn’t for everyone. It’s for the right ones: the people who need just enough clarity and intrigue to lean in.
